About
Highly accomplished Head of Growth with over a decade of experience driving exponential user acquisition, revenue growth, and customer enablement for SaaS and e-commerce platforms. Proven leader in growth strategy, product-led growth, and Go-to-Market (GTM) execution, consistently delivering significant results, including 35,000+ installs, 2,000+ demos, and 150,000+ followers. A strategic player-coach adept at both developing high-impact growth initiatives and executing hands-on to achieve ambitious business objectives.
Work
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Summary
Leading growth strategy and execution for Genie, an inventory management platform, overseeing marketing assets and driving user acquisition, product adoption, and revenue growth for e-commerce brands.
Highlights
Managed comprehensive marketing assets, including website and app listings, driving over 700+ installs and securing 465 demos to significantly expand the user base.
Implemented a data-driven feedback process, reducing product's core action completion time from 23 days to less than 1 day, significantly enhancing user experience and feature adoption.
Strategized and executed a Go-to-Market (GTM) plan, acquiring 240+ active users and 78+ paying customers within the initial 6 months.
Developed and implemented an account management strategy, increasing pricing by 20% while efficiently servicing 32% of the user base, boosting revenue per user.
Launched a bi-weekly product marketing newsletter, engaging 400+ readers with a 45% open rate within 3 months, centralizing communication and driving engagement.
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Summary
Co-founded and led growth strategy for an e-commerce software agency, overseeing marketing and GTM initiatives to drive client acquisition and revenue for multiple brands.
Highlights
Led strategy and managed the marketing team for Fondue (acquired by Postscript), generating over 40 qualified meetings per month through an inbound automated funnel, social media lead magnets, and 25+ strategic partnerships.
Strategized and implemented a Go-to-Market (GTM) campaign for Shoplift, securing 300+ paying customers in three months through targeted cold and warm outbound marketing, driving significant user conversion.
Implemented data-driven marketing processes for Blyp, enhancing customer acquisition across outbound, content, and paid channels, resulting in 4x monthly recurring revenue growth and a 3.8% increase in daily installs within four months.
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Summary
Drove significant user acquisition, revenue generation, and brand establishment for Carro, an e-commerce enablement platform, as a key early team member.
Highlights
Played a pivotal role in scaling the team from 3 to 40+ employees (Seed to Series B), driving over 30,000+ installs and generating $1 million+ in annual recurring revenue within five years.
Developed and managed outbound marketing efforts, securing the first 17,000 direct installations from Shopify Stores within three years by targeting ideal customer profiles.
Designed and implemented integrated growth loops across content, social media, email, and lead magnets, driving 100+ daily installs and solidifying Carro's leadership in e-commerce technology.
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Summary
Led all marketing initiatives for Guesthouse, a DTC vintage furniture brand, overseeing organic growth, brand identity, and e-commerce sales channels.
Highlights
Generated over $750,000 in revenue within two years by optimizing organic marketing channels, including email, social media, SMS, and events.
Developed a strong brand identity and presence, organically growing the Instagram community to over 40,000+ followers without reliance on paid media.
Managed e-commerce, email, and SMS marketing channels, contributing to over $500,000+ in online sales within the first two years.
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Summary
Directed operations and content strategy for Extra Hours, a creative agency specializing in Instagram and TikTok ad management for DTC brands.
Highlights
Developed and executed tailored content strategies for over 20 top-performing e-commerce brands, including Palladium, K-Swiss, and Dedcool, optimizing digital presence.
Led end-to-end website design, development, and implementation projects for 10+ Shopify and Shopify Plus brands, enhancing their online storefronts.
Directed strategy and operations for a product and social media team, managing channels across TikTok, Instagram, and Facebook for over 20 brands.
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Summary
Directed marketing and community engagement for The H Hub, a content engine connecting brands with creators, driving revenue and platform growth.
Highlights
Led inbound and outbound sales initiatives, generating over $70,000 in monthly recurring revenue from services, campaigns, and platform fees.
Strategized and developed the Go-to-Market (GTM) plan for a new creator and brand marketplace, attracting over 3,000 creators to the platform.
Managed social media and community marketing, cultivating an engaged Instagram community of over 100,000 followers.
Skills
Growth Strategy & Marketing
Go-to-Market (GTM) Strategy, Growth Marketing, Customer Acquisition, Product-Led Growth, Revenue Generation, MRR Growth, SEO & Organic Growth, Data-Driven Decision Making, Market Research and Competitive Analysis.
E-commerce & Digital Marketing
E-commerce Expertise, Content & Campaign Development, Social Media Management, Brand Positioning, Community Building, Website Design & Development (Shopify/Shopify Plus).
Leadership & Operations
Team Leadership, Operations Management, Cross-Functional Collaboration, Process Optimization, Strategic Planning, Support Infrastructure Design, Customer Enablement & Retention, Partner Program Development, Stakeholder Management.